Each engagement is tailored to your publication's needs — whether you need project-based support or ongoing management, we can fill the gap.
A confidential, independent review of your current print and fulfillment vendor expenses. We identify savings opportunities and, where feasible, negotiate on your behalf to add dollars back to your bottom line.
Full-service circulation solutions — including BPA & USPS compliance — to efficiently obtain and report qualified requestors or paid subscribers. We manage the daily, monthly, and annual requirements so you don't have to.
Qualification and requalification programs for controlled circulation publications, through an integrated 400-seat call center with real-time reporting and recording as required by BPA and USPS. Fixed cost per requester — not hourly rates.
An independent audit of your print and fulfillment vendors to identify cost-saving and quality-retention opportunities. We bring objectivity that internal staff cannot, and carry no vendor relationships that might bias our recommendations.
Campaign testing, script development, DNC scrubbing, qualification, and requalification for controlled circulation publications. Daily reports emailed on campaign status throughout the effort.
Complete management of fulfillment services: contract adherence, invoice approval and coding, update schedule maintenance, performance standards, contract negotiation, and participation in periodic performance reviews.
Preparation, monitoring, and completion of BPA and USPS filings and audits — including Statement of Ownership — from start to finish, with full compliance documentation maintained throughout.
Accurate forecasting models and detailed budget creation calibrated to your publication's subscriber mix, promotion plan, and financial objectives.
Go 2 Plan B Marketing offers comprehensive circulation support covering every aspect of audience development for your publication — controlled or paid.
Print Order Maintenance — All print order control and communication to ensure seamless production and delivery on schedule.
Circulation Reporting & Analysis — Monthly detailed statistical reports, and weekly reports during active promotions, with analysis and recommendations.
List Management Liaison — Processing of all list rentals according to publisher policies, coordinating with list owners to maintain integrity and compliance.
Real-Time Reporting — Daily campaign performance snapshots emailed directly, keeping you informed without manual follow-up.
Customer Acquisition Programs — Strategy and execution for acquiring new requestors or paid subscribers at the lowest possible cost per acquisition.
Subscription Renewals & Reverifications — Current subscribers are your easiest qualification pool — we design and execute renewal and reverification programs that minimize lapse and reduce acquisition costs.
BPA & USPS Statement Filing — Statement of Ownership, BPA filings, and all related compliance documentation handled through completion.
We're happy to discuss your publication's situation and suggest where we can help most.
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