Go 2 Plan B Marketing is a consulting firm comprised of publication executives with backgrounds in circulation, manufacturing, and finance — with combined experience of over 60 years in the industry. We built this business out of a genuine passion for helping publishing companies maximize their circulation and printing operations without the expense of carrying full-time personnel to do it.
The publishing landscape has changed dramatically. Direct mail efficiency has declined steadily for years, challenging publishers to rethink their requestor programs. Both fax and email efforts come with their own challenges — government regulations on spam, suppression lists, and difficulty obtaining quality contact information. Meanwhile, BPA and USPS compliance requirements continue to grow more complex.
We know these challenges because we've worked through them from the inside. Our consulting practice gives publishers access to that experience on a project or ongoing basis — structured around what they actually need, not around keeping someone on payroll through slow periods.
If printing expenses are weighing heavily on your bottom line, we offer a confidential, independent, free review of your current print vendor expenses. We make recommendations on how to capitalize on available savings opportunities, and where feasible, negotiate on your behalf to return dollars to your bottom line.
Bring in exactly the expertise you need, for exactly as long as you need it. No benefits, no recruiting, no long-term salary commitment on your books.
Decades of hands-on experience across controlled and paid circulation, print, fulfillment, and compliance. We've done this work, not just advised on it.
Whether you need help with a one-time audit, a launch, a system transition, or ongoing circulation management, we structure the work around your objectives and timeline.
We have no vendor relationships that create conflicts of interest. Our recommendations are based entirely on what's right for your publication and your bottom line.
Every engagement starts with a conversation. We listen first — to understand your publication's structure, your current challenges, and where you want to be. From there, we outline exactly what we'd do and what it would cost, before any commitment is made on either side.
We offer a fixed cost per requester or paid subscriber for telemarketing campaigns — not the hourly rates most call centers charge. That means your campaign budget is predictable from the start. We bring that same philosophy of clarity and accountability to every service we provide.
We're comfortable working alongside your existing staff, stepping in when capacity runs short, or taking full ownership of a function when that's what the situation calls for. We've done it all, and we're straightforward about what makes sense for your situation.