Plan B Marketing

CIRCULATION CAPABILITIES

Fax and telemarketing programs including all testing
Qualification and requalification programs for controlled circulation publications.

Fulfillment Liaison
All liaison with fulfillment services including adherence to contract, approving and coding all invoices, maintenance of update schedules, adherence to performance standards, contract negotiation, and participation in periodic performance reviews.

Print Order Maintenance
All print order control and communication.

Postal / BPA Audits
Prepare and monitor all BPA and postal filings and audits, through completion.

Circulation Modeling and Budgeting
Preparation of all circulation modeling forecast and budgets.

Design and Analysis of all Circulation Reporting
All circulation reporting, including but not limited to, monthly detailed statistical reports, and weekly reports when promotions are current.

List Management Liaison
Processing of all list rentals according to policies set by the publisher.

Reporting
Daily reports emailed (sample) on status of any current telemarketing efforts