Publishing & Circulation Consulting Experts
Over 50 years of combined experience in circulation, manufacturing, and finance.
Our Services
Cost Reduction Analysis
Confidential review of your print and fulfillment vendor expenses, with recommendations to capture significant savings.
Circulation Management
Full-service circulation solutions, including BPA & USPS compliance, to efficiently report qualified requestors or paid subscribers.
Outbound Telemarketing
Integrated call center services with real-time reporting and fixed-cost guarantees for budget adherence.
Print Vendor Review & Cost Reduction
Independent audit of print & fulfillment vendors to identify cost-saving and quality-retention opportunities.
Telemarketing & Fax Programs
Campaign testing, qualification, and requalification for controlled circulation publications.
Fulfillment Liaison
Manage all fulfillment communication: contracts, invoices, schedules, negotiations, and performance reviews.
Postal & BPA Audit Management
Preparation, filing, monitoring, and completion of BPA & USPS audits with full compliance.
Circulation Modeling & Budgeting
Accurate forecasting models and detailed budget creation tailored to your objectives.
Circulation Capabilities
Go 2 Plan B Marketing offers comprehensive circulation solutions designed to support every aspect of your publication’s audience development. With decades of expertise in controlled circulation and paid models, our services cover strategic planning, execution, and reporting with precision and reliability.
- Print Order Maintenance: Ensure seamless production & delivery by managing all print order requirements.
- Circulation Reporting & Analysis: Monthly statistical reports, optional weekly updates during promotions.
- List Management Liaison: Coordinate list rentals, maintain integrity & compliance.
- Real-Time Reporting: Daily campaign performance snapshots via email.
Why Go 2 Plan B Marketing?
We’re a team of seasoned publishing executives with hands-on expertise in circulation, manufacturing, and finance. Whether you’re launching a new title, transitioning systems, or streamlining operations, we deliver the skills and solutions you need—when you need them.
- Cost Efficiency: Outsource only what you need; avoid full-time overhead.
- Industry Expertise: Decades in controlled and paid circulation.
- Flexibility: Short- or long-term support tailored to your goals.
- Objectivity: Vendor-neutral recommendations to help you save and grow.
Get in Touch
For a free consultation, reach out:
- Email: info@go2planbmarketing.com