Plan B Marketing is comprised of publication executives with backgrounds in circulation, manufacturing and finance with combined experience of over 50 years.   We have the resources and know-how to reduce your operating costs in all facets of business enabling you to remain competitive in today’s business environment.   Our pursuit of a consulting business grew out of our passion and enjoyment for helping publishing companies have the resources to maximize circulation and printing activities without having the expense of hiring full-time personnel.  

If printing expenses are weighing heavily on your bottom line, Plan B Marketing would also like to provide you with a confidential, independent, free review of your current print vendor expenses.  We will make recommendations on how to best capitalize on the significant savings opportunities available and if feasible negotiate on your behalf to add $$ to your bottom line.

As far as circulation, with diminishing response to most direct mail and wrap programs, and recognizing the constant requirements for BPA and USPS compliance, we offer a full service circulation alternative for obtaining and reporting qualified requestors or paid subscribers to your publication.

Direct mail efficiency has been in decline for years, challenging all publishers to rethink their requestor programs. Both fax and email efforts come with their respective challenges as well, with government regulations regarding Spam, suppression lists and ability to obtain quality fax and email information.

PlanBMarketing offers outbound telemarketing services, through an integrated call center, that allows real time reporting, and recording as required by BPA and USPS. No need to worry about meeting your established budget for your campaign; PBM offers a fixed cost guarantee, per requester or paid subscriber, not hourly rates as charged by most other call centers.

PlanBMarketing provides, as part of our service, assistance with script development, script approval, daily reporting, telematch, DNC match, summary reports and assistance, if requested, with your audits. We also offer (see Circulation capabilities) assistance with all aspects of your daily, monthly and annual requirements (print orders, statement of ownership, BPA filings etc).

Call us at 267-987-7006 or email us at requestor@go2planbmarketing.com

We will be more than happy to discuss your circulation challenges and offer recommendations to assist you in maximizing your marketing objectives.